In a bid to expand its market share and increase its business in the lucrative U.S. cosmetics market, Shiseido Co. is set to launch its long-expected U.S. e-commerce site in the second half of this year, followed by an online site in China, according to its head of international business. The move is a crucial component of Shiseido’s effort to globalize its business and increase the proportion of sales abroad—an even more urgent task now, given that domestic consumption in Japa...